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Content is nothing without context – By Josy Paul

Something happened at Cannes this year. Work done for real brands in a real world for real people to create real change was celebrated. The worn-out formulas and tricks of the past gave way to creative truth and real-world bravery. It was like a collective cleansing for the industry as the juries searched for soul. Empathy ruled. Authenticity won. Here are five pieces that stood out for me (from outside the BBDO network). (more…)