At the turn of the century county cricket in England, much like the Ranji trophy championships in India, was in steep decline with dwindling spectators. Only a small number of loyalists, mainly men, turned out or tuned in for these matches. (more…)
Content is nothing without context – By Josy Paul
Something happened at Cannes this year. Work done for real brands in a real world for real people to create real change was celebrated. The worn-out formulas and tricks of the past gave way to creative truth and real-world bravery. It was like a collective cleansing for the industry as the juries searched for soul. Empathy ruled. Authenticity won. Here are five pieces that stood out for me (from outside the BBDO network). (more…)
Empathy is God. Luck is a Lady – By Josy Paul
The author reflects on discussing gender diversity at Spikes Asia, and judging the Young Spikes Integrated Competition. (more…)